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Line-up Hotmart FIRE 2025
Entrepreneurship
SCOTT GALLOWAY
Visionary marketing professor, serial entrepreneur, and one of the world's leading references in business and innovation. SCOTT GALLOWAY
Visionary marketing professor, serial entrepreneur, and one of the world's leading references in business and innovation.
Scott is Professor of Marketing at NYU's Stern School of Business and a serial entrepreneur.
He was named one of the world's best business professors by Poets & Quants. Scott has founded nine companies, including Prophet, RedEnvelope, L2, and Section, where he also teaches. He is the New York Times-bestselling author and he has served on the boards of directors of The New York Times Company, Urban Outfitters, Berkeley's Haas School of Business, Panera Bread, and Ledger. He has won multiple Webby and Best Podcast awards, and his books have been translated into 28 languages. Across his Prof G and Pivot podcasts, No Mercy / No Malice newsletter, and his YouTube channel, Scott reaches millions. + info
He was named one of the world's best business professors by Poets & Quants. Scott has founded nine companies, including Prophet, RedEnvelope, L2, and Section, where he also teaches. He is the New York Times-bestselling author and he has served on the boards of directors of The New York Times Company, Urban Outfitters, Berkeley's Haas School of Business, Panera Bread, and Ledger. He has won multiple Webby and Best Podcast awards, and his books have been translated into 28 languages. Across his Prof G and Pivot podcasts, No Mercy / No Malice newsletter, and his YouTube channel, Scott reaches millions. + info
Digital Strategy
MICHA MENEZES
Specialist in perpetual strategies and digital business scaling. MICHA MENEZES
Specialist in perpetual strategies and digital business scaling.
Advertising professional, expert in evergreen sales strategies (techniques for selling every day), Customer Acquisition Specialist certified by Digital Marketer - USA, and a partner at Agência Pinguim – a company specializing in digital strategies and a Hotmart Partner. Micha is the creator of one of the largest training programs on evergreen strategies in Brazil, helping over 42,000 people across more than 50 countries to implement their evergreen systems and automate their sales.
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Media Management and Social Network
BARBARA BRUNA
An expert in paid traffic, he has trained thousands of ad managers to work both in Brazil and abroad. BARBARA BRUNA
An expert in paid traffic, he has trained thousands of ad managers to work both in Brazil and abroad.
Specialist in paid traffic, creator of the Áureo Method and Platform Traffic. She has
already transformed the business of thousands of companies in the digital product
market, operating internationally for 5 years and managing more than 50 million dollars
in campaigns carried out in more than 20 countries. + info
already transformed the business of thousands of companies in the digital product
market, operating internationally for 5 years and managing more than 50 million dollars
in campaigns carried out in more than 20 countries. + info
Media Management and Social Network
PEDRO SOBRAL
One of the biggest names in traffic management and founder of Subido, the largest online community of ad managers in the country. PEDRO SOBRAL
One of the biggest names in traffic management and founder of Subido, the largest online community of ad managers in the country.
Pedro Sobral, one of the greatest names in Traffic Management in the market, has already managed
over BRL 400 million in online advertisements. With more than 50,000 active students, he is the
founder of initiatives such as Comunidade Sobral de Tráfego, the in-person event Subido Ao Vivo,
the mentoring program Subido PRO and the group of entrepreneurs Subido Master — and is the
main reference in paid traffic in the country.
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over BRL 400 million in online advertisements. With more than 50,000 active students, he is the
founder of initiatives such as Comunidade Sobral de Tráfego, the in-person event Subido Ao Vivo,
the mentoring program Subido PRO and the group of entrepreneurs Subido Master — and is the
main reference in paid traffic in the country.
+ info
Content Creation and Influence
LEANDRO LADEIRA
Digital entrepreneur, mentor, and creator of the "Venda Todo Santo Dia" method. LEANDRO LADEIRA
Digital entrepreneur, mentor, and creator of the "Venda Todo Santo Dia" method.
Creator of the "Venda Todo Santo Dia" method, which brings together techniques and strategies applicable to professionals across various niches and business sizes. Its reach has surpassed more than 275,000 digital product sales and generated over 380 million reais in revenue. In addition to being the mastermind behind one of the most successful projects in Brazilian digital marketing — the famous MBR (Mulheres Bem Resolvidas) — Leandro mentors a group of over 500 entrepreneurs
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Digital Strategy
PRISCILA ZILLO SOBRAL
One of the top authorities in launches and co-production, with over 350 successful digital projects. PRISCILA ZILLO SOBRAL
One of the top authorities in launches and co-production, with over 350 successful digital projects.
CEO of Permaneo Group, she is the launcher and digital strategist who has designed hundreds of successful projects for countless experts and great names within the market. With her work, she became a reference behind the scenes of the digital universe and today she is one of the mentors in the Bastidor PRO training and also the creator of the Zillo Community - Behind the digital, in addition to having numerous initiatives to promote and develop professionals in the Creator Economy.
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Growth and Expansion
RODRIGO VINHAS
Founder of the Craft Black mastermind and co-founder of the digital business accelerator Pallur. RODRIGO VINHAS
Founder of the Craft Black mastermind and co-founder of the digital business accelerator Pallur.
A digital strategist and mentor to over 200 top players, he is the founder of Craft Black, one of the largest and most established masterminds in the market, and the founder of Pallur, a digital business accelerator comprising 14 companies that consistently rank among Hotmart’s top 25 worldwide and generate over 100 million BRL annually.
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Digital Strategy
ERICO ROCHA
A pioneer in teaching digital entrepreneurship in Brazil. ERICO ROCHA
A pioneer in teaching digital entrepreneurship in Brazil.
Empresário que revolucionou o mercado digital do Brasil com lançamentos, é apaixonado por marketing digital e empreendedorismo. Por meio da sua metodologia, Erico já ajudou milhares de alunos a se tornarem empreendedores e alcançarem resultados incríveis em seus negócios digitais, atingindo faturamentos de 6, 7 e até 8 dígitos em 7 dias. Sua missão é transformar vidas através do empreendedorismo, porque ele acredita que o empreendedorismo é o maior projeto social que podemos fazer pelo nosso país.
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Digital Strategy
ÍCARO DE CARVALHO
Copywriter and founder of Novo Mercado, the largest digital marketing school in the country. ÍCARO DE CARVALHO
Copywriter and founder of Novo Mercado, the largest digital marketing school in the country.
Founder of O Novo Mercado, the largest digital marketing school in the country, with over 270,000 students. He was part of the founding team and CMO of Avenue Securities and was a copywriter and founding team member of Brasil Paralelo.
Today, he is responsible for spreading the digital economy as one of the key agents of social change. With 15 years of experience in the digital market, he is also the author of the book "Transforming Words into Money," where he shares the best techniques in persuasion, marketing, and sales.
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Today, he is responsible for spreading the digital economy as one of the key agents of social change. With 15 years of experience in the digital market, he is also the author of the book "Transforming Words into Money," where he shares the best techniques in persuasion, marketing, and sales.
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Marketing
IGOR PUGA
CMO of ZAMP (Burger King and Popeyes), three-time winner of Brazil’s Most Effective Marketing Professional award. IGOR PUGA
CMO of ZAMP (Burger King and Popeyes), three-time winner of Brazil’s Most Effective Marketing Professional award.
With a postgraduate degree in applied statistics, Igor has worked at agencies such as Publicis, JWT, Africa, and DM9. He was a partner at the TBWA group in Brazil, where he founded the digital agency IDTBWA and led it for eight years. He has served as a jury member at festivals in New York, London, El Sol, and Cannes. In Cannes, he was the first Brazilian media Young Lion. Igor has been recognized as the best marketing director in Brazil by ABP, APP, and Caboré. He was the CMO of Santander Brazil for eight years and Vice President of CENP. Today, he leads marketing at ZAMP, the holding company for Burger King, Subway, and Popeyes.
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Personal Development
WENDELL CARVALHO
One of the country's greatest authorities in entrepreneurship, high performance, and wealth generation.<br> WENDELL CARVALHO
One of the country's greatest authorities in entrepreneurship, high performance, and wealth generation.<br>
Wendell Carvalho is one of the country's greatest authorities on entrepreneurship, high performance and wealth generation.
Today, Wendell is one of the few entrepreneurs in the world to generate R$ 500 million through Hotmart. He is also the CEO and co-founder of Grupo VIRTUS, which has an annual revenue exceeding R$ 130 million. He co-founded the Cortê Visagismo para Homens barbershop network and is a partner in several other businesses. Over the past 18 years, he has dedicated himself to developing methods that help people reach their maximum potential in life, promoting the concept of EPIC LIFE, which encompasses Financial Prosperity, Relationships and Family, Health and Energy, Entrepreneurship, and Spirituality. With more than 10 million followers on social media, Wendell has already impacted over 1,100,000 students in 26 countries who have participated in his training and coaching programs. + info
Today, Wendell is one of the few entrepreneurs in the world to generate R$ 500 million through Hotmart. He is also the CEO and co-founder of Grupo VIRTUS, which has an annual revenue exceeding R$ 130 million. He co-founded the Cortê Visagismo para Homens barbershop network and is a partner in several other businesses. Over the past 18 years, he has dedicated himself to developing methods that help people reach their maximum potential in life, promoting the concept of EPIC LIFE, which encompasses Financial Prosperity, Relationships and Family, Health and Energy, Entrepreneurship, and Spirituality. With more than 10 million followers on social media, Wendell has already impacted over 1,100,000 students in 26 countries who have participated in his training and coaching programs. + info
Content Creation and Influence
HANAH E ALEF
Specialists in storytelling and content creation, with a community of over 5,000 students. HANAH E ALEF
Specialists in storytelling and content creation, with a community of over 5,000 students.
Hanah and Alef are the leaders of the Future Creators Community, which has 5,000 students. They are experts in storytelling and creativity for content creation.
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Business and People Management
PROFESSOR MIRA
Entrepreneur, writer, and expert in teaching how to strengthen your financial health.<br> PROFESSOR MIRA
Entrepreneur, writer, and expert in teaching how to strengthen your financial health.<br>
A specialist in personal finance and investments, professional investor, and CNPI Analyst, with a postgraduate degree in Business Pedagogy, an MBA in Investment Management, an MBA in Investment Analysis, an MBA in Financial Education, and a master's degree in Economics. Entrepreneur, writer, speaker, and financial educator. Since 2019, his financial education courses have trained over 50,000 students worldwide.
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Innovation and Trends
JOÃO PEDRO RESENDE
CEO and co-founder of Hotmart, a global technology company focused on the Creator Economy. JOÃO PEDRO RESENDE
CEO and co-founder of Hotmart, a global technology company focused on the Creator Economy.
João Pedro Resende is CEO and co-founder of Hotmart, a global technology company focused on the Creator Economy. One of the most recognized and respected names in the digital universe, it is a reference for the best players in the market with an outstanding and relevant vision on trends, technology and business. João Pedro is at the helm of Hotmart Company, a group created with the expansion of Hotmart and which also has Teachable and eNotas.
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Entrepreneurship
GABI LOPES
Actress, entrepreneur, model, influencer, and Forbes Under 30. GABI LOPES
Actress, entrepreneur, model, influencer, and Forbes Under 30.
Award-winning Brazilian actress recognized as Best Actress in India, the United States, and Brazil, and featured on the Forbes Under 30 list. With a degree in executive production from the International Film Academy, Gabi is the creative force behind numerous projects and over 10 companies ranging from restaurants to film production and startups. She was a finalist on the 10th edition of The Apprentice Brazil, and in 2022, she became an author with the best-selling book Done is Better than Perfect.
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Content Creation and Influence
FILL ROCHA
Video Creation Specialist who has helped thousands of students turn their phones into professional tools. FILL ROCHA
Video Creation Specialist who has helped thousands of students turn their phones into professional tools.
With over 15 years of experience, Fill Rocha is a videomaker and co-creator of Brazil’s largest mobile video filming and editing course, with more than 30,000 students. He has generated over R$10 million in revenue through digital products focused on video creation, and is now one of the country’s top authorities in strategic content creation, using video as his main tool.
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Content Creation and Influence
Cecilia Kraemer
Video Creation Specialist who has helped thousands of students turn their phones into professional tools. Cecilia Kraemer
Video Creation Specialist who has helped thousands of students turn their phones into professional tools.
Award-winning Brazilian actress recognized as Best Actress in India, the United States, and Brazil, and featured on the Forbes Under 30 list. With a degree in executive production from the International Film Academy, Gabi is the creative force behind numerous projects and over 10 companies ranging from restaurants to film production and startups. She was a finalist on the 10th edition of The Apprentice Brazil, and in 2022, she became an author with the best-selling book Done is Better than Perfect.
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Innovation and Trends
Ricardo Amorim
Economist, columnist, podcaster, and business influencer. Ricardo Amorim
Economist, columnist, podcaster, and business influencer.
Ricardo Amorim is an economist, international speaker, and one of the leading business influencers in Latin America. He is the only Brazilian listed among the world’s top keynote speakers by Speaker’s Corner and is known for turning economic trends into practical insights. He is also a best-selling author and host of the podcast Economia Falada, named one of the best of 2019.
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Content Creation and Influence
Jorge Henrique
English teacher at Inglês Sem Neura Jorge Henrique
English teacher at Inglês Sem Neura
Jorge is a teacher, linguist, and has been recognized as one of the most creative digital educators today. With over 25,000 active students and more than 1 million followers on Instagram alone, he has surpassed 25 million BRL in sales using his own associative and accessible methodology — which connects English to real-life experiences, the Portuguese language, and speech freedom.
Through artificial intelligence and social media, Jorge creates purposeful viral content, teaches with humor, and challenges the colonized standard of “perfect fluency.” For him, fluency doesn't sound foreign — it's the courage to communicate truthfully. + info
Through artificial intelligence and social media, Jorge creates purposeful viral content, teaches with humor, and challenges the colonized standard of “perfect fluency.” For him, fluency doesn't sound foreign — it's the courage to communicate truthfully. + info
Digital Strategy
Cátia Damasceno
CEO of WE Do Care, sexologist and physiotherapist Cátia Damasceno
CEO of WE Do Care, sexologist and physiotherapist
Cátia Damasceno is an entrepreneur, sexologist, speaker, physiotherapist and specialist in intimate gymnastics and relationships. With more than 20 years working in the field, her YouTube channel is the largest in the world on sexuality, with more than 10 million subscribers. Creator of the Mulheres Bem Resolvidas movement. By offering events, courses and training, Cátia has helped thousands of women to improve their self-knowledge, self-esteem, sexuality and have fuller and happier romantic relationships.
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