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Digital Strategy
MICHA MENEZES
Specialist in evergreen strategies and digital business scaling. MICHA MENEZES
Specialist in evergreen strategies and digital business scaling.
Advertising professional, expert in evergreen sales strategies (techniques for selling every day), Customer Acquisition Specialist certified by Digital Marketer - USA, and a partner at Agência Pinguim – a company specializing in digital strategies and a Hotmart Partner. Micha is the creator of one of the largest training programs on evergreen strategies in Brazil, helping over 42,000 people across more than 50 countries to implement their evergreen systems and automate their sales.
Digital Strategy
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Digital Strategy
PRISCILA ZILLO SOBRAL
One of the top authorities in launches and co-productions, with over 350 successful digital projects. PRISCILA ZILLO SOBRAL
One of the top authorities in launches and co-productions, with over 350 successful digital projects.
CEO of Permaneo Group, she is the launcher and digital strategist who has designed hundreds of successful projects for countless experts and great names within the market. With her work, she became a reference behind the scenes of the digital universe and today she is one of the mentors in the Bastidor PRO training and also the creator of the Zillo Community - Behind the digital, in addition to having numerous initiatives to promote and develop professionals in the Creator Economy.
Digital Strategy +
Digital Strategy +


Digital Strategy
ÍCARO DE CARVALHO
Copywriter and founder of Novo Mercado, the largest digital marketing school in the country. ÍCARO DE CARVALHO
Copywriter and founder of Novo Mercado, the largest digital marketing school in the country.
Founder of O Novo Mercado, the largest digital marketing school in the country, with over 270,000 students. He was part of the founding team and CMO of Avenue Securities and was a copywriter and founding team member of Brasil Paralelo.
Today, he is responsible for spreading the digital economy as one of the key agents of social change. With 15 years of experience in the digital market, he is also the author of the book "Transforming Words into Money," where he shares the best techniques in persuasion, marketing, and sales.
Digital Strategy +
Today, he is responsible for spreading the digital economy as one of the key agents of social change. With 15 years of experience in the digital market, he is also the author of the book "Transforming Words into Money," where he shares the best techniques in persuasion, marketing, and sales.
Digital Strategy +


Content Creation and Influence
HANAH E ALEF
Storytelling and content creation specialists, with a community of over 5,000 students. HANAH E ALEF
Storytelling and content creation specialists, with a community of over 5,000 students.
Hanah and Alef are the leaders of the Future Creators Community, which has 5,000 students. They are experts in storytelling and creativity for content creation.
Content Creation and Influence
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Business and People Management
PROFESSOR MIRA
Entrepreneur, author, and expert in teaching how to strengthen your financial health. PROFESSOR MIRA
Entrepreneur, author, and expert in teaching how to strengthen your financial health.
A specialist in personal finance and investments, professional investor, and CNPI Analyst, with a postgraduate degree in Business Pedagogy, an MBA in Investment Management, an MBA in Investment Analysis, an MBA in Financial Education, and a master's degree in Economics. Entrepreneur, writer, speaker, and financial educator. Since 2019, his financial education courses have trained over 50,000 students worldwide.
Business and People Management
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First Steps in the Digital Market
FILL ROCHA
Video creation specialist and expert in turning smartphones into professional tools. FILL ROCHA
Video creation specialist and expert in turning smartphones into professional tools.
With over 15 years of experience, Fill Rocha is a videomaker and co-creator of Brazil’s largest mobile video filming and editing course, with more than 30,000 students. He has generated over R$10 million in revenue through digital products focused on video creation, and is now one of the country’s top authorities in strategic content creation, using video as his main tool.
First Steps in the Digital Market
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First Steps in the Digital Market
CECILIA KRAEMER
Video creation specialist and expert in turning smartphones into professional tools. CECILIA KRAEMER
Video creation specialist and expert in turning smartphones into professional tools.
Award-winning Brazilian actress recognized as Best Actress in India, the United States, and Brazil, and featured on the Forbes Under 30 list. With a degree in executive production from the International Film Academy, Gabi is the creative force behind numerous projects and over 10 companies ranging from restaurants to film production and startups. She was a finalist on the 10th edition of The Apprentice Brazil, and in 2022, she became an author with the best-selling book Done is Better than Perfect.
First Steps in the Digital Market
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Innovation and Trends
RICARDO AMORIM
Economist, columnist, podcaster, and business influencer. RICARDO AMORIM
Economist, columnist, podcaster, and business influencer.
Ricardo Amorim is an economist, international speaker, and one of the leading business influencers in Latin America. He is the only Brazilian listed among the world’s top keynote speakers by Speaker’s Corner and is known for turning economic trends into practical insights. He is also a best-selling author and host of the podcast Economia Falada, named one of the best of 2019.
Innovation and Trends
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Digital Strategy
CÁTIA DAMASCENO
Entrepreneur, sexologist, and creator of the world’s largest YouTube channel about sexuality. CÁTIA DAMASCENO
Entrepreneur, sexologist, and creator of the world’s largest YouTube channel about sexuality.
Cátia Damasceno is an entrepreneur, sexologist, speaker, physiotherapist and specialist in intimate gymnastics and relationships. With more than 20 years working in the field, her YouTube channel is the largest in the world on sexuality, with more than 10 million subscribers. Creator of the Mulheres Bem Resolvidas movement. By offering events, courses and training, Cátia has helped thousands of women to improve their self-knowledge, self-esteem, sexuality and have fuller and happier romantic relationships.
Digital Strategy
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Entrepreneurship
LETÍCIA VAZ
Visionary entrepreneur, influencer, and reference in high-performance business strategies. LETÍCIA VAZ
Visionary entrepreneur, influencer, and reference in high-performance business strategies.
Today, at 27, she leads a company with over 70 employees, her own factory, and a loyal customer base of more than 550,000 Instagram followers, generating over 10 million reais in revenue. In addition to being CEO, fashion designer, and influencer, Letícia also created a holding and is now the owner/partner of six companies, including: MODALAB, the first course platform for fashion e-commerce in Brazil. She also developed her own app to train entrepreneurs, founded an e-commerce accelerator called Nexus Analytics, is a partner and Head of Fashion Innovation at Nuvemshop, the largest e-commerce platform in Latin America, and established Letícia Vaz Publicidade e Palestras, her own company to manage her career.
Entrepreneurship
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Business and People Management
LUCAS PUERTO
Co-founder of Pallur and mentor in digital business acceleration. LUCAS PUERTO
Co-founder of Pallur and mentor in digital business acceleration.
CEO and co-founder of Pallur, a digital business accelerator that includes 14 companies, consistently ranked among the 25 largest in the world on Hotmart and generating over 100 million reais in annual revenue.
Lucas is an advisor, business mentor, and entrepreneur with experience in strategic management, finance, and business acceleration. He is the creator of the L.U.C.R.O. method: a management framework designed to increase profitability. Business and People Management +
Lucas is an advisor, business mentor, and entrepreneur with experience in strategic management, finance, and business acceleration. He is the creator of the L.U.C.R.O. method: a management framework designed to increase profitability. Business and People Management +


Media Management and Social Network
ANDRÉ SANTOS
Head of Traffic at Media Lab and expert in launch scaling. ANDRÉ SANTOS
Head of Traffic at Media Lab and expert in launch scaling.
Co-founder of Media Lab, an agency specialized in paid traffic and scaling, he has led traffic management for names like Rodrigo Vinhas, Ellen Salomão, Pedro Calabrez, and Geronimo Theml, handling over BRL 30 million in paid traffic.
He is a specialist in launch scaling and the creator of the AQC method — a structured approach that helps digital product creators attract, qualify, and convert audiences in a predictable and consistent way, combining performance and strategy.
Media Management and Social Network +
He is a specialist in launch scaling and the creator of the AQC method — a structured approach that helps digital product creators attract, qualify, and convert audiences in a predictable and consistent way, combining performance and strategy.
Media Management and Social Network +


Digital Strategy
VERENA CORDEIRO
CEO of Ricos na América, teaches immigrants how to grow their wealth in the U.S. VERENA CORDEIRO
CEO of Ricos na América, teaches immigrants how to grow their wealth in the U.S.
A successful immigrant who has built a stable life and dollar-based income across the Americas. She has a strong audience of Brazilians living abroad (with an international reach that doesn’t require immediate expansion to non-Brazilians). She also runs a well-structured paid launch strategy — her flagship event Fábrica de Resultados is the gateway to Projeto Milionários na América and reinforces her main product, Ricos na América.
Digital Strategy
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Growth and Expansion
MARCELO SMARRITO
Executive and venture builder with extensive experience in business acceleration. MARCELO SMARRITO
Executive and venture builder with extensive experience in business acceleration.
Marcelo Smarrito is an executive, entrepreneur, and venture builder with over 30 years of experience in innovation, technology, and the financial market. As a partner at M2Digital, he has accelerated businesses such as PicPay, btFit, Bodytech, and Academia Foguete. He is also a professor at IE Business School and author of books on digital transformation. Marcelo serves as an advisor and investor in projects related to innovation and consumer behavior, always focused on generating a positive impact in business and society.
Growth and Expansion
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Digital Strategy
DANIELA FLIEGER
Psychologist and founder of Terapia Inteligente, a community focused on personal development. DANIELA FLIEGER
Psychologist and founder of Terapia Inteligente, a community focused on personal development.
Psychologist with 30 years of clinical experience, postgraduate in Clinical Psychology and Psychoanalysis, with additional training in Positive Psychology, Codependency, Psychosomatics, and Dream Psychology. She is also a teacher and course creator on topics such as Psychoanalysis, Codependency, Wounded Feminine, Systemic Vision, Prosperity, and Spirituality — having impacted around 10,000 students.
Digital Strategy
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Marketing
CARLOS BUSCH
One of the top references in differentiated sales. CARLOS BUSCH
One of the top references in differentiated sales.
Carlos Busch is a leading expert in differentiated sales and a strategic thinker with a 30-year career. He has held executive roles as VP at Salesforce, Oracle, Software AG, and Microsoft. A UN consultant, he studied at Harvard, MIT, Singularity, among other global institutions. Member of the Forbes Business Council, columnist for MIT Brazil, TEDx Speaker, and LinkedIn Top Voice, he reaches 7 million people per month. Founder of BCORP, he has participated in over 750 global events.
Marketing
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Digital Strategy
CAIO SIGNORETTI
CEO de CAION Treino CAIO SIGNORETTI
CEO de CAION Treino
Caio Signoretti is an online Personal Trainer and the creator of training methods that have transformed over 40,000 students in more than 30 countries. Leading one of the biggest online training projects in Brazil, he generates over 10 million in annual revenue by teaching everyday people how to train effectively — no fluff, no excuses, whether at home or in the gym. Known for his practical, no-nonsense approach, he believes that “soft workouts don’t bring badass results,” delivering impact through discipline, technique, and honesty.
Digital Strategy
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Growth and Expansion
SARA STOFELA
Partner at PHDNOSEUA, helping Brazilians study and work legally in the United States. SARA STOFELA
Partner at PHDNOSEUA, helping Brazilians study and work legally in the United States.
Monique and I hold Ph.D. degrees from Louisiana State University (LSU), in the United States. We founded PHDNOSEUA (@phdnoseua) at the end of 2019 to help Brazilians who dream of living, studying, and working legally in the U.S., without having to spend a fortune.
Sara, co-founder, completed her Ph.D. from 2015 to 2020. She is a chemical engineer with a Ph.D. from the Department of Chemical Engineering at Louisiana State University.
Together, through @phdnoseua, we have already helped thousands of Brazilians get accepted into U.S. universities for fully funded graduate programs. Growth and Expansion +
Sara, co-founder, completed her Ph.D. from 2015 to 2020. She is a chemical engineer with a Ph.D. from the Department of Chemical Engineering at Louisiana State University.
Together, through @phdnoseua, we have already helped thousands of Brazilians get accepted into U.S. universities for fully funded graduate programs. Growth and Expansion +


Growth and Expansion
VINÍCIUS VAZ
CEO of SDX, the leading digital marketing and business event in southern Brazil. VINÍCIUS VAZ
CEO of SDX, the leading digital marketing and business event in southern Brazil.
Vinícius Vaz is the CEO of SDX, the leading digital marketing and business event in southern Brazil. Leading the initiative, he connects entrepreneurs in the digital market, fostering innovation, networking, and high-impact opportunities.
Growth and Expansion
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Digital Strategy
LARISSA BASSETE
Digital strategist, founder, and CMO of the 8 Engage group LARISSA BASSETE
Digital strategist, founder, and CMO of the 8 Engage group
Lari Bassette is a digital strategist, founder, and CMO of the 8 Engage group — companies leading multi 8-figure operations and strategies across Brazil, the Americas, and Europe. She entered the digital market in 2016, starting as an infoproduct creator before shifting from the spotlight to behind the scenes. Since then, she has led over 200 launches, managed over 40 million in paid traffic, and built a digital business from scratch with proven maturity and impact.
Digital Strategy
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Growth and Expansion
ARTHUR BROGNOLI
Events Director at Clint and a specialist in turning events into a real growth lever. ARTHUR BROGNOLI
Events Director at Clint and a specialist in turning events into a real growth lever.
While many see events as a showcase, I see them as a growth engine. I’m the Events Director at Clint and I turned the brand’s presence at over 60 events into a true business growth lever. With 10 years of branding experience and over 100 projects in my portfolio, I went from consultant to partner — and today, I use that journey to create impactful experiences. At FIRE, I’m not here to talk about what worked. I’m here to show what truly makes a difference in the game.
Growth and Expansion
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Growth and Expansion
DAN GEORGE
Aviation instructor impacting over 250,000 student pilots worldwide. DAN GEORGE
Aviation instructor impacting over 250,000 student pilots worldwide.
Dan George is a pilot, Certified Flight Instructor, and founder of FlightInsight, an online aviation training platform serving over 250,000 student pilots worldwide. Known for his use of compelling visuals, clear instruction, and deep expertise, Dan is reshaping how pilots learn.
Growth and Expansion
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Personal Development
ELTON EULER
Father of Body Analysis and the "Corpo Explica" method, a tool for understanding how our bodies function. ELTON EULER
Father of Body Analysis and the "Corpo Explica" method, a tool for understanding how our bodies function.
Married and father of five, Elton is a mentor known for his commitment to working with proprietary methods. In addition to being a writer, he is regarded by his students as the "father of body analysis" and the creator of the "Corpo Explica" method. Considered a genius by some due to his ability to explain complex concepts and develop simple, easy-to-understand and applicable methods and structures. He mentors over 100,000 allies and is a Brazilian striving for the country's first Nobel Prize.
Personal Development
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@hotmartfire
fire@hotmart.com